Privacy policy

For Cleanella OÜ it is important to respect your privacy and comply with all applicable laws and regulations regarding any personal data we may collect about you when you visit our website By using our website, you agree that we collect and use your data in accordance with this privacy policy.

With this privacy policy, we aim to explain to you what data we collect, how we use it, and what your rights are to protect your data. The policy applies only to our website and its visitors and does not apply to data collected through other channels.

The data controller for your data is: Cleanella OÜ

Company registration number: 14656052


Phone number: +372 5189 243

We collect and process information in accordance with the General Data Protection Regulation (GDPR) of the European Union, which came into effect on May 25, 2018.

Collection and Use of Data

What data do we collect?

The information collected includes both the information you consciously and actively provide to us when using our services or participating in our campaigns, as well as all the information your devices send to our products and services when accessing them.

The data we collect includes information that you have consciously shared with us when using our services or campaigns, as well as information that your devices automatically transmit to us.

Your personal data may reach us in the following ways:

  • When you contact us via phone, email, or online chat
  • When you browse the website
  • When you comment on, like, or share any posts on our social media accounts
  • When you subscribe to our newsletter
  • When you comment on posts on our website

The types of data collected

Personal data

We only ask for personal information when it is necessary to provide you with the service. When you contact us or visit our website, you may share personal data with us (such as first and last name, email address, etc.).

Log files

Our website stores log files about its visitors. The information collected may include:

  • The type of device used
  • Internet Protocol (IP) address
  • Browser type
  • Internet Service Provider (ISP)
  • Date and time of website visit
  • Number of clicks on entry and exit pages on the website

The information in the log files is used for trend analysis, website administration, tracking of visitor activities, and collecting demographic information. The information obtained is not intended for, nor does it enable, identification of individuals.


Like most websites, also uses ‘cookies’. A cookie is essentially a text file that is saved to the user’s device when visiting a website. Cookies are used to determine and store preferences, regional settings, service usage options, and more.

If desired, you can disable the use of cookies in your browser settings, but in this case, the service provided to you may be disrupted.

Cookies are divided into persistent and session cookies. Persistent cookies remain on your personal computer or mobile device even after you have closed the browser or computer. However, session cookies are deleted immediately after the browser is closed.

Cookies are categorized based on their purpose:

Essential cookies. Session cookies aimed at enabling you to use the services offered on our website. These cookies help authenticate users and prevent malicious use of user accounts. Without these cookies, we cannot provide you with the desired services.

Notification cookies. These cookies identify whether users have accepted the use of cookies on the website.

Functionality cookies. These cookies allow your browser to remember choices you make when using the website, such as saving your login details or language preferences. The purpose of these cookies is to provide you with a more personalized experience and avoid re-entering preferences.

How we use data

We may use the collected information for various purposes, including:

  • To maintain, manage, develop, personalize, and expand our website

  • To collect statistics in order to provide better services and/or offers and to understand and analyze the behavior of our website visitors

  • To identify you via phone, message, or email

  • To send you information and solicit feedback about our services

  • To prevent fraud and protect our website

  • To enable us to connect with you through social media accounts

  • To enable reading of chat history to expedite providing relevant advice

  • To improve the quality of our service and provide more efficient browsing solutions

  • To develop new products or services or improve their functionality

  • To facilitate and expedite interactions between us when you contact us

  • For other purposes, such as data analysis, trend research, and evaluating the effectiveness of our advertising campaigns.

In which cases we may share your data

  • We may share or transfer your personal data in connection with a change of ownership, merger, asset sale, financing, or acquisition of our company. We will inform you of the transfer of your personal data and when they become subject to another privacy policy’s provisions.
  • We may share your data with our partner companies, requiring them to comply with this privacy policy. Partner companies may include our parent and subsidiary companies, joint venture partners, or companies owned by us.
  • We may share your data with our business partners to provide you with certain products, services, or campaigns.
  • With your consent, we may disclose your personal data for any other purpose.
  • We are obligated to disclose your personal data if required by law. In good faith, we may also disclose your data to comply with a legal obligation, protect our rights or property, prevent or detect potential misuse of our services, and ensure the safety of service users.

Retention of your personal data

The company retains your personal data only for as long as necessary for the purposes set out in this privacy policy. We retain and use your personal data to the extent necessary to fulfill our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The company also retains log files for internal analysis purposes. Log files are typically retained for a shorter period of time, unless such data is used for strengthening security or improving the functionality of our service, or if we are legally obligated to retain such data for a longer period.

Processing of children’s data

None of our products or services are directed at children under 13 years of age, and we do not knowingly collect data from children under 13 years of age. In case of doubt that we are processing the data of a person under 13 years of age, we will remove that person from all our databases.

Your rights to protect your data

You always have the right not to share your data with us, knowing that it may affect your experience on our website. If you choose not to share your data with us, we will not treat you any worse because of it. By providing us with personal information, you understand that we collect, store, use, and disclose it in accordance with this privacy policy. You have the right to request details of the data collected about you.

When we receive personal information about you from a third party, we protect it in accordance with this privacy policy and the laws of the Republic of Estonia. If you share third-party data yourself, you confirm that you have the right and permission to do so.

Even if you have previously given consent to share your personal data with us for marketing purposes, you have the right to change your mind at any time. You always have the right to opt out of communication with us and demand that we remove your data from our databases. Occasionally, we may also ask for information about you to confirm your identity. If you believe that the data we have collected about you is inaccurate, outdated, incomplete, irrelevant, or misleading, please contact us by email at or by phone at +372 5189 243. We will do our best to correct inaccurate, incomplete, misleading, or outdated information.

If you believe that we have violated relevant data protection laws and wish to lodge a complaint, please contact us using the contact details provided in this document and provide us with all the details regarding the violation. We will investigate your complaint promptly and respond to you in writing, presenting the results of the investigation and outlining the steps we will take to resolve your complaint. You also have the right to contact the regulatory authority or data protection authority.

GDPR data protection rights

We want to ensure that you are aware of all your data protection rights. Every user of the website is entitled to the following conditions:

  • Access right – you have the right to request copies of your personal data.
  • Right to rectification – you have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
  • Right to erasure – under certain conditions, you have the right to request the erasure of your personal data.
  • Right to restriction of processing – under certain conditions, you have the right to request the restriction of the processing of your personal data.
  • Right to object to processing – under certain conditions, you have the right to object to the processing of your personal data.
  • Right to data portability – under certain conditions, you have the right to request that we transfer the data that we have collected to another organization, or directly to you.

Security of your data

The security of your personal data is important to us, but please remember that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its complete security.

Cleanella OÜ takes all reasonably necessary measures to ensure that your data is processed securely and in accordance with this privacy policy and the laws of the Republic of Estonia. Your data will not be transferred to any organization or country unless there is a compelling reason to do so and the security of your data is ensured.

Linking to other websites

On our website, you may find links to other websites that are not owned by us. When you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the privacy policy of each site you visit.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

Privacy policy updates

If necessary, we reserve the right to make changes to this privacy policy document. Following updates to the privacy policy, we will amend the document’s revision date located at the bottom. By continuing to visit and use our website after the privacy policy has been updated, we will consider this as your implicit consent to the changes.

Last modified: March 29, 2024